
A director hired for tone rather than authorship
Robert Luketic came to the film with a run of studio comedies behind him, and the job was calibration rather than signature.

Section 01
Director, writers, score, release.

Robert Luketic came to the film with a run of studio comedies behind him, and the job was calibration rather than signature.

Aaron Zigman's score does structural work — it tells the audience which scenes are the turn — and it is easy to miss for exactly that reason.

The MPAA rating shifted the marketing away from the broadest possible audience, which for this genre is a real cost.
| Director | Robert Luketic |
| Screenplay | Nicole Eastman, Karen McCullah, Kirsten Smith |
| Original score | Aaron Zigman |
| Distributor | Columbia Pictures |
| Certificate | R (MPAA), 2009 |
| Runtime | 96 minutes |
| North American release | 24 July 2009 |